Eneco is a partner of the Eurovision Song Festival (ESF) and provides the ESF and the whole of Ahoy with green energy. Because of Covid, there will be no physical village around the ESF, but they came up with a digital solution; The Village. This is a virtual area and here you will find tents and containers in addition to the main screen. When a user clicks on the Eneco tent in the online environment they will arrive on their promotion page. They want to invite users here to join them so that they can win tickets for the final or possibly merchandise.
Dan Moore - Design Lead
Vanessa Bloes - Digital Designer
Our challenge was to create a promotion page that excited people to win tickets for the Eurovision Song Festival. Some functionality requirements was that their needed the be a challenge to show the Eurovision Energie, a way to submit it and ability to share it on social media. From here out we made fun one page site. In the flow the user comes in the Eneco container and has their moment to shine their Eurovision Energy in 6 sec. and submit it to win tickets for the final.
Lots of energy/fuzz is always created around every Eurovision Song Contest in the form of hysterical people.#EurovisieEnergie made possible by Dutch hysteria. Eneco introduces Eurovision Energy. A special kind of energy, generated by hysterical Eurovision fans. When users go to the Eneco container, they are encouraged to upload a 6 second video showing all of their Eurovision Energy while doing this as hysterically as possible. If they have the best, nicest & craziest video, they can win tickets for the Eurovision Song Contest.